Regal House Publishing envisions the marketing enterprise in a number of ways. We provide to our authors a comprehensive author guide that will assist them in their marketing efforts, with detailed best practices for bookstore outreach and podcast/radio pitches, book review opportunities and contests, as well as social media tips for elevating and promoting an author’s brand. Regal formulates press releases, which accompanies the ARCs to the trade journals, and which our authors are welcome to use in their own outreach efforts. We also work with our authors to market their events via our own rapidly expanding social media platform—for which we have approximately 200,000 followers and subscribers collectively. To further opportunity for our authors across the digital space, we have also implemented our own literary-focused podcast (to which our authors are always invited!), A Conspiracy of Lemurs. We also offer Zoom event opportunities to our authors with our Book Spiel platform.
Our marketing initiatives also encompass booksellers, libraries and other venues where books are sold. Our BookBound series highlights the success stories of independent bookstores, and further forges connections with our natural partners in the bookselling space. Our That’s My Story initiative showcases our talented authors, drives authorial brand awareness, and helps promote discoverability in the digital space. We welcome blog contributions from all our authors with a similar objective in mind.
We also believe that an important part of the marketing endeavor at Regal lies in community. We host an online forum in which all our authors, from Regal, as well as our Pact Press and Fitzroy Books imprints, have the opportunity to network with each other, to access comprehensive marketing resources, to organize multi-author reading events and speaking tours, and to exchange review opportunities. This forum also provides the collective insights of a multitude of international writers and poets that come from diverse backgrounds and experiences—an exchange that we fervently believe is of value to us all. With our international author network, we assist in marketing and outreach efforts that span continents with international event support. We actively seek to foster connections between our authors and work to provide opportunities for multi-author events.