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Independent Bookstores

Ease What Ails You at UpUp Books

February 19, 2025 Leave a Comment

by Elizabeth Costello

Michelle Gutman; photo credit: Isa Hammond
Michelle Gutman; photo credit: Isa Hammond

I had a great time talking with Michelle Gutman of UpUp Books in Portland, Oregon, about how to bring people together through books. Gutman opened UpUp in 2023, after starting on a social service path during the pandemic. She was working with children, getting trained to address domestic violence and prevent suicide, and she was moved by connecting with others, but she felt that something wasn’t quite right. A lifelong reader who grew up with poets and artists, Gutman realized that what she always wanted to do was to open a bookstore — and that doing so would scratch her itch to bring people together.

“I realized…it’s not something I’m running but the community’s running, that I can have a bookstore that has a workshop space and functions like an apothecary,” said Gutman. “You come in and you’re not feeling so great, and you’re drawn to what’s going to ease your ailments.”

Gutman had previously lived in Buckman (in NE Portland) and knew right away that that was the neighborhood for her store. From the beginning, she approached UpUp as a place that would be responsive to the changing needs of the neighborhood. She was fully aware that Portland already had a thriving ecosystem of great bookstores and wanted to focus on small presses, local authors, and two-wheeled literary outreach.

“I quickly formed a relationship with Street Books, which is a bicycle-powered library for those living outside. They’re one block down,” she said, noting that the proximity meant she could make an immediate positive impact by serving as a conduit for book donations. “Because they’re so close and only open on Tuesday, I thought why don’t people just drop off books for them here. Then I did a fundraiser at my shop for their spring campaign, featuring local poets Matthew Dickman and Marcus Lattimore. Marcus is an ex-football player and an amazing spoken-word poet who takes a typewriter to different places in Portland, asks people to give him a word and writes a poem with it on the spot.”

Gutman knew that she wanted to have a “kickass” poetry section, but the business reality soon became apparent. As she started buying books for the shop, she discovered poetry volumes are expensive, and because they tend to be physically small, they are easy for the casual shopper to miss. After talking to a friend about the layout of the shop, she decided to put poetry on the new arrivals shelves that prop books up to showcase the full cover. When you walk into UpUp, beautiful poetry collections are the first thing you see.

I asked Gutman what she has found surprising in terms of sales, and I was pleased to learn that she sells a lot of fiction.

“It’s interesting to see what people gravitate towards,” she said, noting that she assumed there would be more interest in nonfiction. “Although there is interest in social justice and climate change, there is not as much as I thought, and people are more interested in local authors and fiction.”

UpUp: a cozy, welcoming space. Photo credit: Christopher Dribble
UpUp: a cozy, welcoming space. Photo credit: Christopher Dribble

I’m hoping people will pick up a copy of my novel The Good War at an event at UpUp that I’m offering there on March 6th with another Portland writer, Mary Rechner, whose most recent book, Marrying Friends, is out from local small press Propeller Books. I was inspired by UpUp’s eclectic programming to suggest that we discuss books that have had an influence on our work as well as reading from our own books. We will also invite the audience to share their thoughts about books that have made a big impression on them.

UpUp is the sort of cozy and attractive space that makes you want to engage with your fellow readers, writers, and artists. In the workshop space in the back of the store, paintings by Gutman’s father hang on the walls. There you can take a workshop such as “Eno/Ono,” which invites writers to employ some of the strategies musicians use to generate new work or participate in Gutman’s six-week series engaging with Julia Cameron’s The Artists Way. Gutman also offers a semi-monthly book club where she leads the conversation artfully — she comes prepared with great questions but knows how to pass the mike.

Gutman notes that everything in her store is on wheels, which makes it easy to rearrange the space for hosting events and gathering community. Her many upcoming plans for UpUp include hosting a roundtable discussion and fundraiser for local food magazine Kitchen Table on Thursday, March 27th, and a 15-year celebration for Street Books on Thursday, April 10th. She is also working on creating “book boxes,” artfully packaged sets of works that work well together — kind of like an herbalist at an apothecary, putting together the teas and tinctures to lift you up or calm you down. I recommend you check out UpUp when you’re in Portland — it’s a perfect place to browse and find that special something you didn’t know you needed.

Author of The Good War and RELIC, Elizabeth Costello was a finalist for the James Jones First Novel Fellowship and the Pirate’s Alley William Faulkner Award. She has written about dance, film, theater, and poetry for SF Weekly and 7X7. Her poetry has been published in venues including The Buffalo Evening News, Crab Orchard Review, Fourteen Hills, and the Solitary Plover.

Filed Under: Book Bound Tagged With: BookBound, Elizabeth Costello, Independent Bookstores, Portland, UpUp Books

Book Bound: A Celebration of Independent Bookstores—Microcosm Publishing

October 17, 2017 1 Comment

Microcosm Publishing
2752 North Williams Avenue
Portland, Oregon
97227
503-232-3666
https://microcosmpublishing.com
Visit: 23 May, 2017

Ruth’s Bookstore Safari Part III: Microcosm Publishing—Not Your Mainstream Bookstore

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(Full videos will be available soon on our imminent Regal House YouTube Channel)

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https://regalhousepublishing.com/wp-content/uploads/2017/10/Warehouse-clip.mp4

Microcosm Links to Topics Mentioned Above:

“The Publishing House of My Dreams”

About Microcosm

BFF Subscriptions

Rad Dad Series

Business of Publishing

 

 

Filed Under: Book Bound, Regal House Titles Tagged With: Asperger's, Biel, Bookstore Bound, Bookstore Safari, Celebrating Independent Bookstores, Celebrating Independents, Diversity, Independent Bookstores, Joe, Joe Biel, literary fiction, Marginalized, Microcosm, Microcosm Books, Microcosm Publishing, Oregon, People of Color, Portland, Punk Rock, ruth feiertag, Women of Color

Book Bound: A Celebration of Independent Bookstores

September 1, 2017 Leave a Comment

Ruth’s Bookstore Safari, Part I: An Indie in the Pacific Northwest

Third Place Books
Visited: 15 May, 2017

          I began my bookstore safari in Seattle, Washington, where I was visiting my particular friend Maren Donley. Before I arrived, I explained my quest to her, and she immediately recommended a visit to the Third Place Books. While there are three Third Places (I’m not sure how the math works on that, whether it requires simple addition or some kind of quantum exponential multiplication), Maren suggested we drop by the Lake Forest store. “I drive by it twice a week. I had never been in until I met my priest there for a meeting. Then I said, ‘Oh! I have really been missing out!'” she told me.

As always, Maren’s advice proved invaluable. I contacted the store and was put in touch with Zak Nelson, the Events and Marketing Manager. Mr. Nelson gave me some background, drawn from the website, on the store and its philosophy. He explained that “Third Place Books is the deliberate and intentional creation of a community around books and the ideas inside them” and that the name, Third Place Books, comes from sociologist Ray Oldenberg’s idea “that each of us needs three places: first is the home; second is the workplace or school,” and a third place “where people from all walks of life interact, experiencing and celebrating their commonality as well as their diversity.”

Maren, my trusty guide

Maren commented on this aspect of the store as well. After our visit, she remarked, “I appreciate that so much of that space is devoted to the community and I will go out my way to make purchases there because I value that space. I have never found anywhere else that can do that.” Before visiting the book store, Maren and I fortified ourselves with lunch at the Everest Kitchen, a few doors away from Third Place. We find Indian food tends to be the best way to prepare for about anything, and we wanted to ensure we would have sufficient stamina for an extended exploration.

When Maren and I walked into the Lake Forest Third Place, the atmosphere and layout were genuinely comfortable and intriguing. It felt almost as much like a library as a book store, a place where one could take the time to get to know a book before deciding whether to take it home.

Mr. Nelson had suggested that I speak with Robert Sindelar, the Managing Partner and now president of the American Booksellers Association. When Maren and I arrived, Mr. Sindelar was working in the back, but one of the clerks at the customer service desk cheerfully went off to find him. Mr. Sindelar came out and showed me around the store and talked about his store’s commitment to authors.

Third Place hosts authors—both new, local writers and established celebrities—fifteen times a month. The traditionally published authors have their publishers behind them to arrange readings and signings, while local authors must approach the store in person to arrange appearances and apply to have Third Place carry their books in the stores. When considering self-published works, the Third Place staff take into account not only the quality of the books, but also whether the authors are motivated self-promoters.

As an additional support to Seattle-area authors, the book store offers Third Place Press for those who want to self-publish. The Press designs books and publishes them using its Espresso Book Machine. The Third Place Press office is located not in the book store itself, but in the Commons, near the stage. Many of the books produced there are displayed in the window of the office. It should be noted that publishing with Third Place Press does not guarantee that the book store will carry the book produced. TPP authors must go through the same application process as other independent writers. Mr. Nelson wrote me that the stores carry local authors’ works on consignment.

          The selection of books, Mr. Sindelar told me, has a curatorial aspect. The staff have a lot of say in the choices, which are also guided by the interests of customers and the diverse ideas and opinions that represent the neighborhood. It seems that every aspect of Third Place is indeed geared toward fostering community and neighborhood. The Commons area not only has ample seating and a play area for small children, it has three restaurants as well: sustenance for both mind and body.

And then there’s the stage. The bookstore uses it for readings and signings, and shares it with schools, musicians, and theatre groups as another way to create inclusive and cohesive bonds between various individuals and groups in the area. Mr. Nelson, in one of his e-mails, had assured me that Third Place “depends on having a well-rounded and enticing events program.”

When Mr. Sindelar had to take his turn staffing the information counter, I explored the store some more on my own and eventually found Maren in the children’s section with Rene Holderman, one of the store clerks who had greeted us when we first arrived. Maren was looking for books for her children, both voracious consumers of literature. On the way home, Maren confided that “This is the second time that Rene has been able to help me select books for my daughter. She’s an avid reader with VERY specific tastes. It’s such a pleasure to have expert help.”

          As we wended our way toward the registers at the front of the store, Maren pointed out the cards that annotated the books on the tables and shelves. The cards offered reviews by the staff, noted awards won by the book and author, and even let browsers know that a less expensive edition of the book in question was available on a different shelf in the store. I had seen cards similarly deployed in other stores, but never to such good effect. Walking through the store while looking at the books and reading the cards was like enjoying a stimulating conversation with friends or taking part in a silent book club discussion.

Third Place is a community epicenter that extends opportunities for education and enjoyment. While Third Place strives to be a place apart from home and work or school, I think it might be something better: a place that embraces aspects of all our important environments and makes room for members of the community to nurture their separate selves within while forging connections with the world around them.

The umbrella that marks the children’s section.

A selection of Third Place Press publications

The Den sits in the heart of the store.

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A quick look at The Commons and Third Place Books.

          I want to thank Zak Nelson and Rene Holderman for their assistance; I am particularly grateful to Robert Sindelar for his time and kindness in showing me around. And especial gratitude to Maren Donley for leading me to Third Place Books, and for more than I can articulate here.

Filed Under: Book Bound Tagged With: Bookstore Bound, Bookstore Safari, Celebrating Independents, Espresso Book Machine, Independent Bookstores, literary fiction, Maren Donley, Rene Holderman, Robert Sindelar, ruth feiertag, Seattle, Third Place Books, Third Place Press, Washington, Zak Nelson

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The Regal House Enterprise

Regal House Publishing is the parent company to the following imprints:

Fitzroy Books publishing finely crafted MG, YA and NA fiction.

Pact Press publishing finely crafted anthologies and full-length works that focus upon issues such as diversity, immigration, racism and discrimination.

The Regal House Initiative, a 501(c)(3) nonprofit that conducts project-based literacy and educational outreach in support of underserved communities.

From our Blog

Letting the Story Lead: Valerie Nieman and Upon the Corner of the Moon

Ease What Ails You at UpUp Books

Elephant Ear Books: Plymouth’s New Literary Haven

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